Case Study: How Inbound Marketing Can Ramp Up Your Results!

Dakota Allergy & Asthma is a highly respected, Sioux Falls-based provider specializing in managing and treating allergy and asthma symptoms. They wanted to boost awareness of and enrollment in their immunotherapy program but were having trouble connecting to the right audience.

Solution:

To get Dakota Allergy & Asthma’s message to the right people, PatientX introduced a new strategy: inbound marketing. A relatively new concept in healthcare marketing, inbound strategies attempt to meet potential patients where they are, offering answers to their questions and solutions to their challenges.

As a result of PatientX’s strategy, Dakota Allergy & Asthma saw a 20% boost in conversion rates, along with a 200% increase in page views.

In this case study, you’ll discover how the following steps helped create a comprehensive inbound marketing campaign:

Patient Education
Digital Outreach
Website Optimization
Brand Refinement
Lead Nurturing
And more!

Download this free case study to see how inbound marketing worked to boost Dakota Allergy & Asthma’s immunotherapy enrollment–and how it can work to help grow your healthcare business, too!

We keep the Patient Experience at the Heart of everything we do.

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